There is no shortage of marketing techniques in this day and age. In 2017, you can market a business any way you see fit, and that includes the poo-pourri video. You see, the tools at your disposal will help you make a stink if you use them right. But, you still have to choose wisely or your campaign will end up down the toilet. What does ‘choosing wisely’ mean? It means picking techniques that work more effectively than the rest. Although it seems hard, there is one that stands out above the rest. Ladies and gentlemen, I give you visual content marketing!
Here’s why marketing and imagery go hand in hand.
Words are just words on a page until you sit down, read them, and digest the information. Pictures work on a different level because they stand out from the beginning. The right picture is a shining light that a reader or passer-by cannot ignore even if they want to. As far as marketing goes, this pretty much the entire point of any campaign and you can do it with a simple photograph. Another great, out-of-the-box way of presenting your data is to make custom maps. That way you can present your raw numbers in a much friendlier way to the audience. It sounds too good to be true, but some things are too good and still true.
Direct To The Brain
One more important difference between words and pictures is the speed in which people process the information. Because words are lengthy, they are harder to process and take more time. Pictures are shorter and blunter, and that makes it easier to for the average person to understand the premise in a matter of seconds. Images are like a direct line to the target audience’s brain, and you can tap into it when you please.
No Skill Needed
There is no degree in photography or experience with a camera needed to get the desired results. To be honest, there is little need for a camera at all thanks to the free images on the web. As long as you pick the right ones, you can use free pictures all day long to drill home the message. Or, you can modify a picture with the help of Photoshop training and make it look ten times better.
The thing to remember is you don’t need to be David Bailey to market with images. You can be yourself and still make it work.
Technically speaking, visual content marketing works on a scientific level. Like good marketing ploys, this one taps into the relationship between human beings and imagery and uses it to your advantage. The simple fact is that almost 93% of human contact is non-verbal. As a result, humans are better equipped to non-verbal commands than they are verbal ones. Putting a picture up with short, snappy text might seem easy, but it is psychology at work. Fascinating!
Merge With Social Media
The facts speak for themselves, and the biggest social media platforms today are image-based. Instagram and Facebook are huge, and they are huge because they post and link pictures. Marketing and social media are important because social media is effective and free, so choosing the right platform is essential. When you choose one that seamlessly links images, it is undoubtedly the right platform.
Let me know what are your views on the power of visual content marketing and how you are going to use it for your business.