The benefits of social media advertising are clear. Unfortunately, sometimes you can’t have it all and need to decide which platform is the best for your marketing strategy. Many people immediately think of Facebook because it’s the most popular one. But – the truth is Facebook won’t always work best …

In the ever-changing world of digital marketing, email still holds the title of the oldest most effective marketing channel for modern businesses. Since they are inexpensive and easy to make, emails are one of the best cost-effective tools that you should build into your business strategy.

Multi-level marketing is a business model where “distributors” are encouraged to recruit new “distributors” by incentivizing them with a portion of the sales that their recruits make. Overall, all employees work completely on a commission basis, with no salary. This business model is also referred to as network marketing, and …

The idea behind using a chatbot is very appealing. All businesses want to provide excellent service to their customers but offering live help at all hours of the day and night is hugely expensive. Employing the use of a chatbot to offer a similar experience at a fraction of the …

Artificial intelligence is no longer a thing of the future. The sophistication of AI and machine learning is well beyond our grasp. Consider that a Google AI recently created its own AI baby, which was more advanced than any other AI application created by humans.     Fortunately, AI is …

There is no shortage of marketing techniques in this day and age. In 2017, you can market a business any way you see fit, and that includes the poo-pourri video. You see, the tools at your disposal will help you make a stink if you use them right. But, you …