CPA is an online marketing model that allows advertisers to promote their products by paying only for specific user actions. These actions include clicks on an ad, form completions, purchases, registrations, and requests for a callback. The CPA model is used by advertisers to track the effectiveness of their campaigns …

Some businesses aren’t convinced about the merits of hiring a digital marketing agency. That’s understandable because there’s some mystery about what they do exactly and how it benefits the businesses that hire them. In this article, we cover the five benefits of hiring a digital marketing agency to represent your …

There is no shortage of marketing techniques in this day and age. In 2017, you can market a business any way you see fit, and that includes the poo-pourri video. You see, the tools at your disposal will help you make a stink if you use them right. But, you …

You must never forget the golden rule of business – “marketing is everything“. You may not think it, but how you promote your business will shape the future of the company. This is how you enjoy success and longevity. Look at all the biggest brands in the world. They’ve gotten …

A good website is the one that bridges the gap between businesses and their target audience. It won’t be at all sensible to ignore the role of website as this can make a huge impact on returns as well as marketing efforts. How come that? You might be wondering the …

People often spend a lot of time worrying about increasing the traffic to their website. However, even if you get a lot of visitors to look at your site initially, it doesn’t mean they’re doing much. If you get a lot of traffic but your conversion rates are low, a …