The benefits of social media advertising are clear. Unfortunately, sometimes you can’t have it all and need to decide which platform is the best for your marketing strategy. Many people immediately think of Facebook because it’s the most popular one. But – the truth is Facebook won’t always work best …

CPA is an online marketing model that allows advertisers to promote their products by paying only for specific user actions. These actions include clicks on an ad, form completions, purchases, registrations, and requests for a callback. The CPA model is used by advertisers to track the effectiveness of their campaigns …

There is no shortage of marketing techniques in this day and age. In 2017, you can market a business any way you see fit, and that includes the poo-pourri video. You see, the tools at your disposal will help you make a stink if you use them right. But, you …

A good website is the one that bridges the gap between businesses and their target audience. It won’t be at all sensible to ignore the role of website as this can make a huge impact on returns as well as marketing efforts. How come that? You might be wondering the …

Today we live in a technology focused world, with many of us unable to go more than five minutes without using some form of technology. Technology has become a crucial part of how we live and work, without it; we would be totally lost.

It’s 2015, and if your business doesn’t have a website by now, you’ve got some serious catching up to do. This guide will tell you everything you need to know about business websites, so read on for more info!