If you’ve been working in the tech industry for a length of time, you may be looking for a change that will keep you involved in the industry. One option that many find appealing is to start working as a tech consultant. This option gives you the freedom of being …

Data loss is a serious problem for countless businesses. The average corporation loses $5.4 million from a data loss incident. Unfortunately, many companies aren’t aware of the problems they may face, so they don’t take adequate precautions. As a business owner, you need to be aware of the risks and …

Multi-level marketing is a business model where “distributors” are encouraged to recruit new “distributors” by incentivizing them with a portion of the sales that their recruits make. Overall, all employees work completely on a commission basis, with no salary. This business model is also referred to as network marketing, and …

The idea behind using a chatbot is very appealing. All businesses want to provide excellent service to their customers but offering live help at all hours of the day and night is hugely expensive. Employing the use of a chatbot to offer a similar experience at a fraction of the …

Increasing your sales can be an easy task when you understand what motivates your customers to buy your products. You can earn the trust of your customers when they derive value from using your products. Some factors that influence purchase decision can be addressed to make it easier for your …

The importance of logo has gained momentum and significance in the past few decades. The anatomy of the logo has been analyzed in detail, and more powerful trends have been introduced. The consumer response to each color, font, typography, positioning, and mnemonic has been researched, and it has helped them …