In the ever-changing world of digital marketing, email still holds the title of the oldest most effective marketing channel for modern businesses. Since they are inexpensive and easy to make, emails are one of the best cost-effective tools that you should build into your business strategy.

Email marketing as part of a business strategy is to use a cliche phrase, the wave of the future. The days of mail-order catalogs and even brick-and-mortar shopping are quickly giving way to online interactions and there’s no faster, more efficient, or more effective way to reach these internet-savvy customers …