A modern marketer is rarely chained to a desk. Marketing on the go allows marketers to promote their products and services wherever they are. Images and videos about product launches and promotional events can be broadcast as they unfold. Marketers can also work their magic while they’re away on business trips or telecommuting. With the iPhone 8 Plus, their most powerful on-the-go marketing tool is always at their fingertips.
A Powerful Processor
Marketers working in the field don’t have time to waste. Thankfully the iPhone 8 Plus can keep up with their busy lifestyles. Apple designs its own GPU now so it has greater control over its optimizations. Known as the A11 Bionic, it has a six-core CPU and 64-bit architecture. Independent testing from MacWorld supports Apple’s claim that the processor’s two performance cores are 25 percent faster than the A10 Fusion chip found in the iPhone 7 and its four efficiency cores are 70 percent speedier.
That grunty processor means the iPhone 8 Plus can process photos in real time, even in the new process-heavy portrait modes. Connected to a fast, reliable network provider like T-Mobile, the iPhone 8 Plus can help marketers snap photos at an event and post them to social media faster than their competitors.
Next-Level Video Content
In November 2017, Lin Grosman declared in Forbes that video marketing is the new king of content. She went on to explain that video marketing increases traffic by roughly 41 percent and increases conversions by up to 80 percent. Video also engages its audience, with viewers recalling 95 percent of the messages they see in video marketing materials.
The iPhone 8 Plus is made for marketers who want to utilize this modern marketing medium. It records an impressive 240 fps slow motion at 1080p and high-quality 4K video at 60p. While the Apple slow motion admittedly isn’t as fast as Sony’s, the phone can record much longer in this mode and it doesn’t require such finicky light conditions. Unlike Sony’s phones, the iPhone 8 Plus will also record slow motion in high-definition.
The iPhone 8 Plus’s 4K video is better than many expensive video cameras achieve, so marketers shouldn’t question its quality for their applications. A fast network will again benefit marketers using this iPhone 8 Plus feature, as it will reduce the upload time for clips.
True Tone Offers Accurate Colors
The small differences in the way colors usually look on a smartphone viewed outdoors compared to inside might not matter much to a layperson. But for a marketer, these variations can make or break a campaign. Color psychology tells us that slight variations in shade determine whether a blue makes someone feel serene or energized, for example. When marketers use the iPhone 8 Plus to create or assess marketing materials, they can feel confident they’re viewing accurate colors thanks to True Tone technology.
True Tone helps the iPhone match the light its screen makes with the ambient light surrounding it. Outdoors, the screen has a cooler, bluer tone, while inside it takes on a warmer hue. This, along with Apple’s wide color support, ensures that the colors viewed on an iPhone 8 Plus screen are never distorted by their surroundings.
A Battery You Can Count On
When marketers are on the move, they need a phone whose battery they can trust. The iPhone Plus 8 actually offers Apple’s best battery, with a longer life than even its much touted and much more expensive iPhone X. That’s primarily because the Plus 8’s plus-sized dimensions accommodate a larger battery.
The iPhone Plus 8 should deliver up to 21 hours of talk time, up to 13 hours of internet use, up to 14 hours of video playback, and a massive 60 hours of audio playback. That amounts to an extra hour of battery across many applications when compared to the iPhone X, according to Business Insider. It’ll also charge to 50 percent battery capacity in just 30 minutes. For marketers who can’t afford to be slowed down, the Apple iPhone 8 Plus makes a great choice.
Much more than a mere communication device, the iPhone 8 Plus is a business workhorse that makes on-the-go marketing a breeze.