If you have an online business, there are some pitfalls that you need to avoid if you want to taste even a modicum of success. This article is going to outline five of the most common and suggest things to do to fix them. So, read on, put them in place, and let us know how you get on.
Common Online Business Pitfalls
Credit – Chris Potter
Your website doesn’t work
Websites are a lot like gardens. You can spend weeks making them look perfect, but without caring for them or attending to them often, they will end up a mess. To make sure your website is working as it should, be sure to sign up to Google’s Webmaster Tools and keep checking in every now and again. It will alert you when things are starting to go wrong.
You haven’t gone mobile
Mobile now accounts for more than half of all searches. That’s a lot of visitors you are missing out on if you don’t embrace mobile optimization. It is no longer a desire to have for your website – it is a necessity. Talk to your web development team about making your site mobile-friendly and, if they can’t do it, find a designer that can.
Nobody can find you
Search is vital for any business. Without the right SEO techniques in place, you just aren’t going to get found. You can do it yourself – there’s a lot of info available on the web – but it can take time. For a quicker fix, hire a specialist SEO company such as WME. Hiring an expert can often be a cost-effective way of climbing the search engines. It also takes the pressure off you so that you can concentrate on more important aspects of your business.
Slow page loads
Page speed is becoming an increasingly important factor for search rankings. You have about three seconds to impress the average visitor to your website. And, if they are spending all that time waiting for a page to load, you can guarantee they will be off somewhere else. If you want some help getting started, take a look at an excellent solution that we found recently.
Website isn’t converting
OK, so now you have done everything that you can to get visitors to your site. But nobody’s buying. Why? Well, assuming your product isn’t a dud, it’s something to do with the way your website is presented. Firstly, you need to ensure that your site is easy to use and get around. Visitors should be able to find what they are looking for quickly and easily. Secondly, make sure that everything looks great.
You don’t have the advantages of an offline retail store, for example, so you need to stimulate as many senses as you can. That means great pictures and compelling words. Get that right and you will see more sales.
We hope that’s helped you understand some of the common pitfalls of online businesses. Let us know if you have any more ideas on how to solve them in the comments section below.